Tracy Matawaran

Tracy is a strategic Business Analyst with over seven years of experience spanning business operations, marketing, and project management across industries in Australia, North America, and the UK. At Forage, she plays a key role in streamlining internal workflows, aligning cross-functional efforts, and enhancing client delivery through data-informed decisions and process improvements.

With an MBA in Strategic Marketing and certifications in Agile, process analysis, and automation, Tracy bridges strategy and execution with clarity and precision. She has led initiatives in CRM optimization, SOP development, digital campaign performance, and platform integrations—using tools like ClickUp, Salesforce, and Mailchimp to improve operational efficiency and service delivery.

Known for her ability to turn complexity into structure, Tracy thrives on transforming big-picture challenges into actionable roadmaps. She partners closely with business owners and internal teams to improve systems, elevate engagement, and scale outcomes. Outside of work, she’s always got a self-help book in hand, continually seeking ways to grow and inspire.